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The HIT Celebrity Blog is a very targeted, very fast program designed to get priority ranking in the natural results area of the search engines much quicker than traditional search engine optimization programs. In fact, we have been able to some sites listed on the first page of Google in the natural search results within a few days.

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Welcome to the Hyperspace Internet Technologies (HIT) Celebrity Blog

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What is a Blog?

One of the most frequently asked questions we get at Hyperspace Internet Technologies (HIT) is “What is a blog?”

Blogging start as a means for any and all of us to publish our personal thoughts online. It was initially an online journal where we could express our ideas chronologically. The activity is called “blogging” and the person doing the writing is a “blogger.”

Blogs are websites created from user-friendly software. You can publish text, images, sound clips and video clips without needing a background in technology. With some basic knowledge you can be up and running very quickly.

Blogs can be authored by more than one person. Multiple user accounts can be set up so that your friends, family members and co-workers can contribute. The great thing about blogging is that you can build up a community of readers that interact with you by leaving comments on your blog posts. It’s a way to share ideas with your readers and develop relationships.

Your blog posts and comments from your readers can be archived, so that everyone can access past topics. Your most recent posts show up at the top of your blog’s home page. One of the best ways to get your education on “what is a blog” is to read other blogs. There are thousands of blogs on the internet. To find blogs in your area of interest, do a search with a specific keyword. For example, if you are interested in blogs about boating, you would type in a search like this:

blog: boating

 

When you find blogs you like, learn and participate by leaving comments.

What is a blog for business?

A business blog is more complex. It is designed with additional search engine optimization (SEO) coding to give the keyword that describes your product or service more ranking authority in the search engines. If you don’t have a website for your business, it’s a great way to build your first website at a very reasonable cost within a short period of time. If you have a corporate website, it is one of the top methods for targeting a specific niche market. It becomes a resource hub that attracts inbound links from your current and potential customers.

Does this help to answer your question: what is a blog? You are welcome to leave your comments.

Trends in Google Keyword Searches

We recently had a client ask why there are fluctuations in the volume of search results that show up in the search engines for specific keywords.

“I’m curious as to why ‘travel nurse jobs’ was November’s big hitter (with 319 million searches on Google) and this month’s HUGE dropper with only 36 million.   Conversely, the term “travel nurses” was December’s big hitter (with 268 million searches on Google) and only 28 million in November.  All other relevant search words fluctuated a little (actually, December searches containing the word ‘job’ increased from the month before) except this key phrase. Any clues as to why this happened? “

Here is our response…

That is an excellent question, and is actually the same question that confounds every serious website marketer in the world. Here is an explanation…

The number of “hits” you get on your website for a specific keyword depends not only on how it strategically appears on your site, but on the mood of the people that are searching for the keyword. Keyword searches have trends, just like we see in the stock market based on the psychology of the market. Every month there will be variances in how people search online for the services your company offers. It changes by the day for that matter. The analytics reports give us data that reveals the mood of your market and how it is trending. We can take advantage of this by a) placing more emphasis on popular keywords, b) by “tweaking” the content on the site to boost others that are not doing so well, and c) by replacing keywords that are no longer fashionable with trendier versions.

Hyperspace Internet Technologies uses a proprietary search engine optimization strategy that will naturally attract global attention on the internet. The dramatic increase in volume coincides precisely with the timing we used to launch your keyword.

Over time it’s a great idea to add new content with new keywords to match the ever-changing way that people search for information. A website is very much alive and needs constant attention to maintain a higher ranking. SEO is not static!

We website marketers would love it if all the online surfers would pick a keyword and stick to it, but we all know that will not happen. We know as long as we give them what they want, they will find us and keep coming back.

How A Blog Can Drive New Customers to Your Business

Does your business have a blog? If not, you need to get one right away. It is an important tool for driving qualified traffic to your corporate website. The traffic, in this case is people – visitors that can eventually turn into paying customers. Blogs are highly search engine friendly. They are designed to make it easy for the search engines to “crawl”. This is to your advantage because when someone types in a keyword phrase related to your product or service, your blog is most likely to show up on the first page.

Search engines like Google and Bing get really excited over seeing new content on a website. A business blog makes it easy for you or your marketing team to add new content frequently. You don’t need to add a new post every day to please the search engines. Writing a new post at regular intervals will keep them interested in coming back to see your blog. It will also keep people motivated to return often, especially if you offer informative tips and information that will help people in your market improve their businesses. It gives you a chance to develop a relationship with your current and potential customers. They can leave comments on your posts to which you can respond, thanking them for their feedback and directly answering their questions.

As soon as you have your blog up and running with regular posts going up at least a couple times a week you can start marketing your blog. This equates to creating back links to your blog from other websites. Link-building is a not a difficult process, although it does require time and effort. It’s something you can hand off to your marketing team if your schedule is jammed. Using social media sites and article syndication sites to build links is one of the most effective strategies for pushing a blog higher in the search engines. Each type of site has a particular style or genre of content it favors. Learning the quirks early on will help drive hundreds, if not thousands of new visitors to your blog with an interest in what you do.

Contact Hyperspace Internet Technologies today at 1-888-448-2932for your HIT Celebrity Blog!

Celebrity Blogs Drive Traffic To Your Site

Celebrity Blogs are websites designed to target a niche market. A niche market is a carefully pinpointed market segment. A Celebrity Blog is not intended to attract a random audience. It is intended to offer a product or service to a select demographic group. This means that the blog must include content that:

  • Meets the unique market needs of your market segment
  • Uses the “hot buttons” that appeal to your market segment

For the internet, this translates into selecting the appropriate keyword for your blog. The more specific you are with choosing a keyword that appeals to your unique market segment, the more successful your sniper blog will be in terms of attracting the type of traffic you are seeking and placement in the search engines. Keep in mind that .com and .net URLs work best with Celebrity Blogs.

To determine your niche markets, break your broad demographic audience into as many subcategories as possible and this will show you the various core groups that make up your broad audience. Choose a keyword that is appropriate for one of your core audiences. You can have as many blogs as you have core audiences.

Technically a Celebrity Blog acts like a website, but as a marketing tool it is similar to a “lost leader” type promotion conducted by a retail grocer. The grocer will advertise sale prices on certain products to entice customers into the store, because they know that once the customer is in the store, he or she will buy more than the advertised items and it will encourage repeat business. A blog attracts traffic looking for a specific type of product or service, but it then directs that traffic to your main website where all of your related products and services are clearly offered.

In the technical sense, a Celebrity Blog needs to be handled with the same type of marketing tools used to promote a regular website. Each blog is subject to many variables that affect its position in the search engines. Some blogs show up very quickly in the top pages of the search engines, while others require more effort. The more unique your keyword is the better will be your results. The tools used for promoting a blog will help it to move more quickly to top positions in the search engines and will help drive more traffic to your main website. Once it has reached the search engine placement you are seeking, it normally requires the implementation of website marketing tactics to hold the position.

It is a fact that the general broadness of your “web presence” affects how much traffic you get and therefore sales you achieve through internet marketing efforts. A HIT Celebrity Blog expands your web presence and helps you capture more of the market share. A blog is not intended to be the end point for your audience. It is a “landing page” that directs the visitors to your main product website where they can be converted into a customer. The blog offers links to your main website that either gives the visitor more information before moving them to a sale or moves them directly to a sale.

Call 1.888.448.2932 today for your HIT Celebrity Blog!

Choosing A Keyword for Your Celebrity Blog

Niche Markets and The Celebrity Blog

The Celebrity Blog has been used commonly as an online tool to make money through niche markets with Google Adsense and other similar affiliate (3rd party) advertisers.  A niche market is a section of the market that is particularly strong and gets very high results in sales and production.  Your own company can have many niche markets for the products and services it offers.

On the internet, creating a niche market with a Celebrity Blog starts with choosing a specific keyword or keyword phrase and making this the main focus of the website. A keyword or keyword phrase is the word or group of words that you type into the search bar of Google, Yahoo, MSN, etc. when you are searching for something on the internet.

Choosing a Keyword

The ability to choose a good keyword for any website is an art. If the keyword is not popular, then you will get very few surfers on the internet looking for your niche market, and even less clicking on your Adsense ads. You want people to find your Adsense ads because you make money each time someone clicks on an ad. The blog uses a keyword phrase that gets noticed.

It may come to you as a surprise, but if your keyword is too popular, the number of other websites using the same keyword many be so huge that your site may get buried in the heap. The blog stays on top of the mountain.

The popularity of keywords varies for many reasons; shopping trends, the economy, changes within specific industries, seasons and holidays…the list goes on. Keyword popularity is a fickle as the mood of the millions of people that surf the internet. The Celebrity Blog uses keywords that track the psychology of the entire globe.

Specific industries have their own niche markets and that’s the reason The blog is perfect for business. For example, if you were a business loan underwriter, your field of small business loans would cover loans that are designed for many types of small businesses. There are loans available for startup capital, business expansion, women-owned businesses and minority-owned businesses.  However, a Celebrity Blog would not be built around a keyword based on such an expansive topic.

Within those loan divisions are more precise types of loans. Choosing a keyword for your company requires choosing one important aspect. The blog focuses on that essential aspect.

A keyword that covers an entire industry is far too broad, and online the World Wide Web will swallow up your website. Going back to the business loan underwriter example again – what specific type of loan are you good at finding for your clients? If it’s something like business loans for trucking companies, then you would choose a keyword based on that information for your blog.

The Celebrity Blog Creates Your Online Niche Market

The blog works just as effectively for marketing and selling your company’s products and services as it does for Adsense revenue. Hyperspace Internet Technologies has the expertise and creativity to help you find the keyword that represents a niche market for a product or service that people need and want right now.  We determine the unique twist that makes your website stand head and shoulders above the rest. Each one of the niche markets that represents your business can have its own keyword and the Celebrity Blog that is designed just for it.

Call 1.888.448.2932 today for your HIT Celebrity Blog!